As consumer expectations evolve, traditional showrooms no longer serve as the only gateway to vehicle exploration and customization. Our innovative AR-based mobile application redefines automotive retail by offering a near-showroom experience directly from users’ smartphones or tablets. This immersive platform allows customers to visualize and personalize every aspect of their vehicle, from selecting exterior colors, finishes, and textures to customizing interior garnishes and accessories. With highly interactive features like variant-specific configurations and real-time customization, users can tailor their dream vehicle by experimenting with options such as premium alloy wheels, interior trims, and accessories, all from the comfort of their own home. Designed for cross-platform compatibility, the app supports both iOS and Android devices, making it accessible to a wide audience. By enhancing customer engagement, improving decision-making, and fostering brand loyalty, this AR-powered solution sets a new benchmark in automotive retail, seamlessly combining personalization, convenience, and immersive technology.