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Architecture

Architecture

XR in Architecture

Immersive technology is revolutionizing the Architecture and Real Estate Industries by offering enhanced visualization and interactive client experiences. Virtual Reality (VR) allows architects to create fully immersive walkthroughs of unbuilt projects, enabling clients to explore spaces and provide real-time feedback, improving design accuracy and client satisfaction. Augmented Reality (AR) overlays digital models onto real-world environments, showcasing how proposed structures will integrate with their surroundings, helping clients envision the final product in context. For real estate, these technologies enable potential buyers to virtually tour properties, saving time, enhancing decision-making, and reducing the need for physical visits. Immersive tools streamline the design process, foster better collaboration between architects, developers, and clients, and significantly reduce costs associated with changes and revisions. Ultimately, immersive technology is reshaping how spaces are conceived, marketed, and sold, driving innovation in both architectural design and real estate sales.

Use Cases

Kohn Pedersen Fox Associates (KPF): Transforming Design Collaboration with Varjo's VR/XR Streaming Technology.

M+H Architects: Exploring Unbuilt Spaces with VR-Powered Design Prototyping.

Dwyer Architectural: Creating Immersive Client Walkthroughs with SentioVR for Bespoke Designs.

Foster + Partners: Revolutionizing Design and Client Presentations with AR and VR Models.

Gensler: Enhancing On-Site Design Visualization with AR and Real-Time Material Simulations.

BIG (Bjarke Ingels Group): Shaping Urban Planning with Interactive, Customizable VR Models.

SOM (Skidmore, Owings & Merrill): Streamlining Collaborative Design Reviews with MR and Remote Adjustments.

Benefits of Immersive Tech in Architecture

Immersive reality allows architects, clients, and stakeholders to experience designs in a virtual environment before construction begins.

Immersive tools enable teams to collaborate in shared virtual spaces, even when working remotely. Architects, designers, and engineers can review and edit designs in real time, fostering effective communication.

Virtual prototypes eliminate the need for physical models and allow for efficient testing of multiple design concepts. It Reduces material waste and lowers project costs by minimizing rework and errors during construction.

Immersive reality enables simulation of real-world conditions such as lighting, airflow, and foot traffic. Architects can validate the functionality and sustainability of designs, ensuring they meet both client and environmental needs.