XR in FMCG

Ford:  uses Virtual Reality (VR) in its design and development phases. Engineers employ VR simulations to test vehicle designs and safety features before physical prototypes are built, streamlining the development process.

SAAB Mixed Reality Training: Integrating MR to Simulate Complex Combat Environments, Enabling Joint Force Training Exercises with Land, Sea, and Air Units. Features adaptive scenarios that evolve based on trainee decisions and actions.

Osso VR: Osso VR utilizes immersive virtual reality simulations to train surgeons, allowing them to practice complex procedures in a risk-free environment. The platform enhances surgical skills through realistic, hands-on experiences. Medical professionals can access a wide range of training modules anytime, anywhere. This leads to improved precision and better patient outcomes.

Mars Inc: Implementing Mixed Reality for factory floor training, combining digital overlays with real-world machinery to streamline equipment operation and maintenance processes. Technicians receive real-time, hands-free guidance, reducing errors and accelerating the onboarding of new staff.

Procter & Gamble: Using Virtual Reality for product innovation, allowing teams to prototype new packaging designs and test shopper experiences in virtual retail environments. This enables faster feedback loops, helping brands optimize shelf placement and design elements before launch.

PepsiCo: Leveraging Augmented Reality in outdoor ad campaigns, turning bus stops and billboards into interactive experiences that engage consumers with dynamic content. These AR activations allow users to scan ads with their smartphones, unlocking exclusive promotions, games, and brand stories.

Nestle: Nestlé has utilized Virtual Reality (VR) to simulate warehouse layouts and optimize supply chain management. Through immersive VR training, the company ensures that its logistics teams are better equipped to handle complex warehouse operations.

L’Oréal: L’Oréal introduced Augmented Reality (AR) in its product try-on applications, allowing consumers to virtually try cosmetics using their smartphones. This allows users to experience different makeup looks and shades in real time without physical samples.

Unilever: Unilever uses Virtual Reality (VR) to train its employees and improve product design. In collaboration with suppliers, Unilever has also deployed VR to simulate new product experiences and gather consumer feedback before launch.

Coca-Cola: Coca-Cola has integrated Augmented Reality (AR) into its marketing campaigns. Through AR-enabled packaging, customers can scan Coke cans to access interactive content, such as games, videos, and promotional offers.

Blue Origin: Leveraging Mixed Reality simulations for rocket assembly and launch rehearsals, helping engineers practice complex procedures in a risk-free virtual environment. This streamlined launch protocols and improved team coordination for high-stakes missions.

Collins Aerospace: Implementing VR-based cabin design tools, enabling airlines to customize aircraft interiors and simulate passenger experiences before production. Airlines could test seating layouts, lighting configurations, and in-flight service flows in a virtual setting.

Northrop Grumman: Utilizing AR for real-time diagnostics and aircraft maintenance, allowing technicians to visualize internal components and receive instant data overlays. This enabled quicker fault detection and repair, minimizing aircraft downtime.

NASA: Adopted VR simulations for astronaut training and mission rehearsals. Virtual environments replicated spacecraft interiors, zero-gravity conditions, and spacewalk scenarios. These immersive experiences improved astronaut preparedness for complex missions.

Lockheed Martin: Incorporated Mixed Reality (MR) headsets, such as Microsoft HoloLens, to assist in building spacecraft components, including NASA’s Orion spacecraft. The headsets provided real-time overlays and instructions to engineers, enhancing precision and collaboration during spacecraft assembly.

Airbus: Developed VR-based training modules for pilots and engineers to simulate aircraft handling, emergency protocols, and maintenance operations. Their “Airbus VR Flight Trainer” allowed trainees to experience real-world scenarios in a virtual environment, improving decision-making skills under pressure.

Boeing: Integrated Augmented Reality (AR) into its assembly processes for wiring installations in aircraft. Using AR glasses, technicians received real-time visual instructions and step-by-step guides. This reduced errors and accelerated production timelines by streamlining complex assembly tasks.

SOM (Skidmore, Owings & Merrill): Implementing Mixed Reality for collaborative design reviews, merging digital blueprints with physical models to streamline the design iteration process. Supports remote collaboration, enabling architects and clients to make real-time adjustments from anywhere in the world.

BIG (Bjarke Ingels Group): Leveraging Virtual Reality to create immersive urban planning models, helping stakeholders experience large-scale projects before construction begins. Includes interactive walkthroughs with customizable elements like landscaping, infrastructure, and public amenities.

Gensler: Utilizing Augmented Reality to overlay design concepts onto physical spaces, allowing clients to visualize real-time architectural changes on-site. Integrates dynamic lighting and material simulations to showcase how spaces evolve throughout the day.

Foster + Partners: Foster + Partners, a globally renowned architecture and design firm, integrated Augmented Reality (AR) and Virtual Reality (VR) to revolutionize its design process and client presentations. Foster + Partners developed interactive VR models for projects like the Apple Park campus, enabling stakeholders to immerse themselves in the project virtually

Dwyer Architectural: a firm specializing in bespoke architectural designs, incorporated Virtual Reality (VR) into its design communication process to better serve its clients. Using VR tools like SentioVR, Dwyer created fully immersive walkthroughs for residential and commercial projects.

M+H Architects: Zaha Hadid Architects (ZHA) has been a pioneer in integrating Virtual Reality (VR) into its design process. The firm uses VR to test concepts and create immersive environments for clients to explore unbuilt spaces.

Kohn Pedersen Fox Associates (KPF): A leading global architecture firm, embraced Varjo’s immersive technology to enhance its design process and client collaboration. They adopted the Varjo Reality Cloud, allowing real-time streaming of VR/XR visualizations to multiple devices, including VR headsets, for seamless remote collaboration.

Thales AR Solutions: Using Augmented Reality for Battlefield Visualization, Helping Commanders Overlay Real-Time Data on Terrain Maps for Strategic Planning. Integrates weather forecasts, troop movements, and satellite data into one immersive view.

Boeing VR Simulation: Providing Virtual Reality Environments for Pilot Training, Allowing for Realistic Combat Flight Scenarios and Emergency Response Drills. Incorporates multi-pilot networked simulations for collaborative combat strategies.

Northrop Grumman: Advancing Equipment Maintenance and Repair with AR-Driven Remote Support for Defence Technicians. Incorporating 3D holographic repair guides that reduce downtime and human error.

BAE Systems: Utilizing MR for Real-Time Collaboration and Mission Planning Across Multiple Defence Units. Enabling remote commanders to visualize live battlefield data and issue dynamic orders instantly.

Raytheon Technologies: Augmenting Situational Awareness for Defence Personnel with AR-Powered Tactical Systems. Offering real-time data overlays for threat detection, navigation, and target acquisition.

Lockheed Martin: Enhancing Soldier Training with VR Simulations for Combat Scenarios and Tactical Decision-Making. Integrating AI-driven enemy behaviour models to create unpredictable, high-intensity simulations.

Niantic: Niantic revolutionizes mobile gaming with AR, blending digital elements into real-world environments. This creates engaging, location-based gameplay. It fosters community interaction and active participation.

Valve Index: Valve’s VR headset offers high-fidelity graphics and precise tracking. Gamers enjoy ultra-immersive worlds. Its ergonomic design enhances player comfort. This advances the future of VR gaming.

Magic Leap: Magic Leap introduces AR gaming with spatial computing. Games unfold in physical spaces, blending virtual characters into real-world settings. This creates unique, interactive experiences. It blurs the line between fantasy and reality.

Sony PlayStation VR: Sony’s VR platform delivers high-resolution gaming with responsive motion tracking. Players experience seamless, immersive gameplay. The system integrates with PlayStation consoles. It expands gaming realism.

Epic Games: Epic Games Unreal Engine integrates VR tools for game development. Creators design lifelike, immersive environments. VR gameplay becomes more dynamic and fluid. It elevates realism and creativity in gaming.

Microsoft: Microsoft’s mixed reality tech transforms gaming by merging physical and digital worlds. Players interact with holograms and virtual landscapes. The MR experience enhances storytelling. It pushes the boundaries of game design.

Oculus: Oculus pioneers immersive VR gaming with cutting-edge headsets. Players enter fully interactive environments and experience 360-degree gameplay. The technology bridges the gap between virtual and real worlds. It redefines gaming experiences.

Boeing AR Navigation: Boeing employs AR to guide technicians during aircraft wiring installations. AR visuals project cable routes onto surfaces. This boosts installation speed and accuracy. It ensures precision and reduces rework.

ABB VR Training: ABB uses VR to train workers in robotics programming and factory planning. Employees interact with virtual robots and assembly lines. This builds practical skills safely. It prepares teams for real-world operations.

Porsche AR Glasses: Porsche equips technicians with AR glasses for real-time vehicle diagnostics. Digital overlays display hidden components and repair guides. This accelerates troubleshooting. It enhances workshop efficiency and service quality.

GE: GE employs MR for remote maintenance support. Engineers wear MR headsets to view real-time data and digital overlays on industrial equipment. This streamlines diagnostics and repairs. It cuts maintenance time and costs.

Caterpillar: Caterpillar integrates AR and VR for equipment maintenance and operator training. Virtual models guide technicians through repair processes. This reduces downtime and errors. It strengthens machinery performance and technician expertise.

Volkswagen: Volkswagen uses AR to train workers on vehicle assembly lines. AR glasses overlay real-time instructions onto physical components. This improves accuracy and assembly speed. It minimizes production errors and enhances productivity.

Siemens: Siemens leverages VR for worker training and industrial machinery maintenance. Employees practice operating complex machines in virtual environments. This reduces on-the-job errors and boosts safety. It optimizes workforce readiness and operational efficiency.

HoloAnatomy by Case Western: HoloAnatomy employs Microsoft’s HoloLens to teach medical students about human anatomy through mixed reality. It presents 3D holograms of organs, muscles, and bones. Students can interact with the models in real-time. This immersive approach improves comprehension and retention.

Touch Surgery: Touch Surgery is a VR mobile platform for surgical training and education. It offers step-by-step virtual simulations of a wide range of procedures. Accessible from smartphones and tablets, it provides flexibility for medical professionals. It supports remote learning and skills assessment.

Medivis: Medivis uses AR to provide real-time, holographic visuals of patient anatomy during surgeries. Surgeons can see layered 3D medical images superimposed onto the patient’s body. This eliminates the need to glance away at 2D screens. It enhances focus, accuracy, and overall surgical efficiency.

Surgical Theater: Surgical Theater combines VR with real-world planning for pre-operative strategies. It lets surgeons visualize and rehearse complex procedures in a 3D virtual environment. Patients also benefit from seeing the surgical plan, boosting confidence. This technology helps reduce surgical complications and enhance patient trust.

Augmedics xVision: Augmedics xVision headset brings augmented reality into the operating room. It overlays 3D spinal anatomy onto a surgeon’s view, aiding precision during complex spine surgeries. This real-time visualization reduces reliance on traditional monitors. As a result, surgeries are faster, safer, and more accurate.

FundamentalVR: FundamentalVR offers haptic-enabled VR platforms that simulate the physical sensations of surgery. It provides an ultra-realistic training environment for medical students and professionals. The platform tracks performance metrics to ensure continuous learning. This boosts confidence and reduces the risk of real-world errors.

ClassVR: ClassVR provides VR headsets and tailored content libraries for schools. Students engage in interactive lessons, from exploring ancient ruins to diving into ocean ecosystems. The platform integrates with lesson plans. This makes VR learning seamless and impactful.

Nearpod VR: Nearpod VR integrates immersive content into everyday lesson plans. Teachers use VR experiences to explain abstract concepts like space exploration or cellular structures. It transforms passive learning into active exploration. This creates memorable learning moments.

Google Expeditions: Google Expeditions allows students to take AR-powered field trips to historical sites and natural wonders. Teachers can guide the experiences using handheld devices. This adds a visual layer to lessons. It sparks curiosity and enhances knowledge retention.

VirBELA: VirBELA offers virtual campuses where students and educators collaborate in immersive environments. It simulates real-world classrooms, conference halls, and group discussions. The platform supports global education initiatives. It breaks geographical barriers and promotes remote learning.

Mercedes-Benz: Leveraging MR for immersive customer experiences, letting users visualize custom car configurations and explore design options in real-time. Customers can interact with virtual models, changing colours, interiors, and features, bridging the gap between imagination and reality.

Toyota: Integrating AR in driver assistance systems, projecting real-time navigation prompts, hazard alerts, and speed data onto windshields for safer driving experiences. The system adapts to road conditions and traffic data, enhancing situational awareness for drivers.

Porsche: Using VR for virtual prototyping, allowing designers to collaborate remotely and test new car models in immersive 3D environments before physical production. This accelerates design iterations, reduces costs, and enables real-time feedback on aerodynamics and aesthetics.

Volvo : utilizes Augmented Reality (AR) in their showrooms to offer virtual test drives and detailed vehicle feature demonstrations. Customers can interact with digital models of cars, experiencing the vehicle in a virtual space.

BMW: has implemented Mixed Reality (MR) technology in its training programs for maintenance and repair. MR headsets provide mechanics with step-by-step holographic guidance, enabling hands-on experience without physical models.

Audi: uses Augmented Reality (AR) to assist in vehicle assembly processes. Technicians wear AR glasses that overlay real-time instructions onto the vehicle, guiding them through each step of the assembly process.

Engage VR: Engage VR transforms classrooms into interactive environments, allowing students to explore history, science, and geography in 3D. Educators can create virtual field trips or immersive storytelling sessions. It encourages active participation and deeper learning. This redefines traditional education methods.

Labster: Labster revolutionizes STEM education by offering virtual reality simulations of science labs. Students can perform experiments in safe, controlled VR environments. It allows for trial-and-error learning without material costs. This boosts curiosity, engagement, and understanding.

zSpace: zSpace combines AR and VR tools for interactive learning experiences. Students can dissect virtual frogs, manipulate physics experiments, and build 3D models. It enhances visualization and critical thinking. This hands-on approach fosters a dynamic and engaging classroom.