Extended Reality
Mixed reality
IoT
Augmented Reality
Metaverse
Web 3.0
Digital Twins
VR Gaming
Immersive Reality
Virtual Reality

AR, VR & MR Development company for Retail

FMCG and retail is the most competitive industries and the marketeers / product designers have to come up with new and unique ways to grab attention and engage with the prospective customers in this already over crowded space. Mixed Reality has proven to be an extremely potent tool to drive the customer engagement. Fueled by the constant need to be connected and invasion of smart devices, has further expedited the ways in which mixed reality can be a game changer in FMCG and retail sector 

E-commerce / Home furnishing / Apparel companies are already leveraging AR to give an experience of the product to the consumer. Food and beverage industry has successfully created content and experiences that has got the customers hooked on for hours as against pricey TV commercials. Time and location based promotions, user guidance in malls and store to direct them to specific area and products are all being explored and proving to be great aids in driving retail sales and engagement. The B2C side of retails has potential to make MR mainstream like no other industry vertical

MR use cases

  • Outdoor advertising and engagement

  • Instore and time bound promotions with AR content and geotagging

  • Store guided experience to direct customer to specific areas and products

  • Marketing campaigns and personalized content for enhanced consumer engagement

  • Virtual tryout for apparel

  • Virtual showrooms for luxury products to save inventory and store costs

Benefits of MR in FMCG

Up to 5X higher user engagement with AR content as compared to regular out door marketing campaign

Instore Guided AR experience can improve brand recall by over 10X and customer acquisition by 3X

Up to 80% lower cost towards running a brand promotion as compared to regular campaigns

Up to 10X better possibility of consumer retention on brand app, if AR enabled

Reduce inventory cost by over 300% by using virtual showroom and 50% reduction in showroom area requirement

AR based product tryout are likely to result in purchase by 2X efficiency and 50% lower possibility of return

3X better brand perception and customer engagement with AR based virtual showrooms

Up to 5X higher user engagement with AR content as compared to regular out door marketing campaign

Instore Guided AR experience can improve brand recall by over 10X and customer acquisition by 3X

Up to 80% lower cost towards running a brand promotion as compared to regular campaigns

Up to 10X better possibility of consumer retention on brand app, if AR enabled

Reduce inventory cost by over 300% by using virtual showroom and 50% reduction in showroom area requirement

AR based product tryout are likely to result in purchase by 2X efficiency and 50% lower possibility of return

3X better brand perception and customer engagement with AR based virtual showrooms

Up to 5X higher user engagement with AR content as compared to regular out door marketing campaign

Instore Guided AR experience can improve brand recall by over 10X and customer acquisition by 3X

Up to 80% lower cost towards running a brand promotion as compared to regular campaigns

Up to 10X better possibility of consumer retention on brand app, if AR enabled

Reduce inventory cost by over 300% by using virtual showroom and 50% reduction in showroom area requirement

AR based product tryout are likely to result in purchase by 2X efficiency and 50% lower possibility of return

3X better brand perception and customer engagement with AR based virtual showrooms

Up to 5X higher user engagement with AR content as compared to regular out door marketing campaign

Instore Guided AR experience can improve brand recall by over 10X and customer acquisition by 3X

Up to 80% lower cost towards running a brand promotion as compared to regular campaigns

Up to 10X better possibility of consumer retention on brand app, if AR enabled

Reduce inventory cost by over 300% by using virtual showroom and 50% reduction in showroom area requirement

AR based product tryout are likely to result in purchase by 2X efficiency and 50% lower possibility of return

3X better brand perception and customer engagement with AR based virtual showrooms

Up to 5X higher user engagement with AR content as compared to regular out door marketing campaign

Instore Guided AR experience can improve brand recall by over 10X and customer acquisition by 3X

Up to 80% lower cost towards running a brand promotion as compared to regular campaigns

Up to 10X better possibility of consumer retention on brand app, if AR enabled

Reduce inventory cost by over 300% by using virtual showroom and 50% reduction in showroom area requirement

AR based product tryout are likely to result in purchase by 2X efficiency and 50% lower possibility of return

3X better brand perception and customer engagement with AR based virtual showrooms

Schedule a Demo
To find out how mixed reality can be applied in your specific function

428 Suncity Success Tower, Sector 65 Gurugram IN

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