Immersive technologies are often assumed to be mainly associated with training and gaming. However the use cases of AR/VR in industry are far more outreaching and impactful. In Aerospace, XR is helping reduce turn around time for MRO. Automotive industry is leveraging AR for design review and improving shop floor efficiency. Logistic companies have been able to leverage AR to reduce errors and time in fulfilling orders and shipments, FMCG industry has successfully used XR to drive customer engagement and buying behaviour. Social media companies like snap chat have successfully used AR in their filters to enhance user experience and use cases for remote assist can be found in almost all industry sectors. E-commerce is looking at Metaverse to be the next wave of how consumers will shop and retail sales will be driven and XR has already transformed the way doctors can visualise diagnostic reports. These are just a few examples of the vast number of use cases that are emerging on a daily basis highlighting the benefits and impact immersive Technologioes as a whole are going to have on our daily lives
At Innovate Labs, we bring our long industrial experience and understanding of immersive technologies to keep pushing the boundaries of what AR/VR/MR can bring to the table in enhancing and improving efficiency across the following industrial sectors we operate in.
Immersive technologies offer huge benefits in almost all kind of industries and environments. In training, immersive experiences have proven to improve attention by 150%, retention by over 400%. In industry, AR work instructions, have been documented to improve worker efficiency by over 200%. In ware house pick and place scenario, the order turnaround time can be improved by over 20% and in remote assist, the turnaround time to service and equipment can be over 10X faster. Using AR data with IoT has proven to have improved data understanding and utilization by over 50%. AR/VR can also completely transform the hazardous environment trainings, where the improvements can be exponentially high as the current technique do not allow real life simulation of these situations
No, while most of the initial use cases were built around training, VR/AR can be utilized for various industrial applications. E.g. augmented reality can be used to help people navigate in real time in factories/supermarkets/cities and provide information about a product/place/location etc. FMCG industry has been using AR/VR to enhance customer engagement and experience and automotive industry has been using immersive technologies for setting up virtual showrooms to display new products. Using augmented reality, we can optimize warehouse pick and place operations, develop and visualize digital twins, perform design review functions without developing prototypes, perform inspection, and can simulate environments that are otherwise too hazardous to understand and explain. With Metaverse we are recreating the way internet will be consumed and retail and social interactions may take place in future. Immersive technologies are developing at a rapid pace and with new advancements in hardware/software, we are bound to see more and more use cases that today seem unfathomable
Absolutely not, immersive technologies can be adopted by any organization, and do not need large budgets or upfront investments. Since AR can be deployed and consumed via most Smart Phones, there is no need for any dedicated hardware to be purchased as well in most cases. VR headsets are very economical and most can be purchased off the shelf at a price less than a good smart phone. All one needs to implement immersive technologies is the intent and willingness to challenge the convention. At Innovate Labs, we can assist you in selection of use cases and right technologies to start with and take this journey at your own pace
Yes, with various AR/VR authoring tools and platforms available, it is possible for anyone to learn and develop immersive experiences. Some of these tools may require some background in coding, but few specialized applications allow users to quickly create and deploy AR/VR experiences. Alternately, you can connect with a specialized service provider, who can assist you with the deployment and selection of technologies right for your specific needs and can develop and host custom experiences for you.
There can be multiple reasons for this issue. Either you have not allowed access to the camera to the app and hence the AR experience cannot be initiated. It may also be possible that your phone is not having support for AR. You can check the compatibility for Android phone here and for iOS you can check here if you apple device is supported. If the issue still persists, you may want to check with your device manufacturer and enable AR settings
While there is no “one size fit all” method to determine ROI on your investments in immersive technologies, the return cycle can be surprisingly fast for some cases specially when AR/VR is leveraged for remote support, process assistance, training, marketing campaigns, product launches and real time work instructions. We have experienced time saving of over 80% in some industrial use cases, which paid for themselves in under 3 months and for few cases where remote assist saved cost and time for repair of critical equipment without delays, the ROI was almost instant. Please connect with our experts at Innovate Labs to discuss your requirements and we will help you determine how soon you can recover your investments in immersive technologies
Your data and IP are absolutely safe and secure and the digital data you develop for immersive experiences, can be hosted on your premise or on any secure cloud platform such as Google, Azure or AWS and all usually security authentication can be integrated to prevent any unauthorized access. Similar to your current digital data, you can choose to store and secure it the way you store and access your existing data
The answer to the above question is dependent on the exact nature of the experience being developed. But it is not absolutely mandatory to develop 3D CAD data for every immersive experience. Since AR enhances physical objected with virtual digital assets, most of the AR experiences can be developed by either scanning the physical objects or simply using other digital assets such as graphs, text, material flow symbols etc. to deliver a fully immersive experience. For VR on the other hand, since the experience is fully virtual, 3D assets, images or CAD data is needed, but the same can be developed quickly using various technique available
You can develop a fully realistic experience in AR/VR with detailed textures, color, material, light effects etc and these experiences can be developed “true to life”. Such experiences are already being used in Automotive industry, where the virtual vehicle needs to showcase the exact paint color, reflection, textures of various materials so that the user can appreciate the finer details. Given adequate time and resources, immersive experiences can transport the user to a world where the boundaries of real and virtual may become difficult to separate
No, immersive technologies are supposed to work to enhance your existing process and understanding and do not require you to make any changes to the existing process or people. The usage of AR/VR is very intuitive and almost similar to using a Smart Phone and does not take much time for your existing people to get familiar or consume the experiences
Yes, at Innovate Labs we can assume end to end responsibility to help you organization evaluate, procure, deploy and utilize AR/VR technologies, hardware and use cases. Our expert team will help build awareness in your team and showcase how immersive technologies can benefit in their day-to-day work.